Prime Time Hublot and Usain Bolt make a watch for life in the fast lane.

When you are the world’s fastest man, a hundredth of a second can be the difference between appearing on a Wheaties box and having your opponent take a permanent seat on your breakfast table for four years. That’s why if track icon Usain Bolt was ever going to collaborate on a timepiece, he would only do it with the craftsmen at Hublot. “For my second watch with Hublot, I asked if they could make the design pop,” Bolt told AQ. And the Big Bang Unico Usain Bolt certainly pops—the minute hand is a lightning bolt in homage to the track legend. The timepiece has a ceramic version and a bold yellow gold edition, with gold and  green hues. “I couldn’t be happier with the design,” Bolt says. “Every second counts."; $42,000